Bill Bright of Integrated Event Marketing recently completed HubSpot’s nine course Inbound Marketing online certification program. From HubSpot’s website “…inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
“HubSpot’s Inbound Marketing program was very well organized and was presented in a clear and enjoyable format. While we’ve always worked with clients to create content rich exhibits that engage event attendees around products and services, the inbound methodology should be the strategic starting point for planning effective event marketing campaigns” Bill said.